UK drivers are putting themselves at risk because they struggle to keep their eyes on the road.
Roadside objects such as billboards, flashing signs and Christmas decorations cause a third of motorists (32 percent) to lose concentration while behind the wheel.
With 41 percent of these drivers confessing to being distracted for up to 5 seconds – which equates to driving 15 car lengths at 30mph – two and a half times, the stopping distance needed at this speed.