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Roadside Eye-Catchers Drive Motorists To Distraction

UK drivers are putting themselves at risk because they struggle to keep their eyes on the road.

Roadside objects such as billboards, flashing signs and Christmas decorations cause a third of motorists (32 percent) to lose concentration while behind the wheel.

With 41 percent of these drivers confessing to being distracted for up to 5 seconds – which equates to driving 15 car lengths at 30mph – two and a half times, the stopping distance needed at this speed.

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